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	<title>WritingIT</title>
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		<title>It&#8217;s official &#8211; &#8216;utilise&#8217; is NOT interchangeable for &#8216;use&#8217;.</title>
		<link>http://writingit.wordpress.com/2011/08/04/its-official-utilise-is-not-interchangeable-for-use/</link>
		<comments>http://writingit.wordpress.com/2011/08/04/its-official-utilise-is-not-interchangeable-for-use/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 10:08:12 +0000</pubDate>
		<dc:creator>Kate &#124; WritingIT</dc:creator>
				<category><![CDATA[Language]]></category>

		<guid isPermaLink="false">http://writingit.wordpress.com/?p=101</guid>
		<description><![CDATA[Many people use the word &#8216;utilise&#8217; to mean &#8216;use&#8217;. But actually, their meanings are different. To utilise means to use an object for something other than its intended  purpose. See these two examples: &#8220;Please use the form on the website to register for the seminar&#8221;. This is the form&#8217;s intended use &#8211; so use it. &#8220;He [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writingit.wordpress.com&amp;blog=764526&amp;post=101&amp;subd=writingit&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Dog control order documents</title>
		<link>http://writingit.wordpress.com/2011/02/07/dog-control-order-documents/</link>
		<comments>http://writingit.wordpress.com/2011/02/07/dog-control-order-documents/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 16:29:31 +0000</pubDate>
		<dc:creator>Kate &#124; WritingIT</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://writingit.wordpress.com/?p=82</guid>
		<description><![CDATA[Hi all Please download as many posters and leaflets as you like for display / distribution in the Leamington/Warwick/Kenilworth areas. Many thanks. Kate. Dog Poster Jane Dog Poster indoor for dogs&#8217; sake cover For dogs sake inside 1 &#160; Filed under: Uncategorized<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writingit.wordpress.com&amp;blog=764526&amp;post=82&amp;subd=writingit&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>And I thought it was the wine&#8230;&#8230;</title>
		<link>http://writingit.wordpress.com/2010/08/19/and-i-thought-it-was-the-wine/</link>
		<comments>http://writingit.wordpress.com/2010/08/19/and-i-thought-it-was-the-wine/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 11:29:45 +0000</pubDate>
		<dc:creator>Kate &#124; WritingIT</dc:creator>
				<category><![CDATA[The web]]></category>

		<guid isPermaLink="false">http://writingit.wordpress.com/?p=76</guid>
		<description><![CDATA[&#8220;To be everywhere is to be nowhere&#8221; &#8211; Seneca I read an excerpt from Nicolas Carr&#8217;s book &#8216;The Shallows: How the Internet is Changing the Way we Think, Read and Remember&#8217; at the weekend. He believes that the internet has reprogrammed our brains, making it harder for us to concentrate on deep reading and long [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writingit.wordpress.com&amp;blog=764526&amp;post=76&amp;subd=writingit&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>New websites written by WritingIT go live!</title>
		<link>http://writingit.wordpress.com/2010/04/09/new-websites-now-up-and-running/</link>
		<comments>http://writingit.wordpress.com/2010/04/09/new-websites-now-up-and-running/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 13:42:13 +0000</pubDate>
		<dc:creator>Kate &#124; WritingIT</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://writingit.wordpress.com/?p=65</guid>
		<description><![CDATA[Two more WritingIT websites are now live. Tonya Bolton &#8211; empowerment specialist Tonya Bolton is a fantastic empowerment specialist (and a genuinely lovely person), who uses creative arts to transform the lives of troubled youngsters. Read her story at www.icu-transformational-arts.com. Cooking Smoothies Cooking Smoothies are a new concept in Indian cooking. Delicious and good for you, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writingit.wordpress.com&amp;blog=764526&amp;post=65&amp;subd=writingit&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Kate &#124; WritingIT</media:title>
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		<title>Charrington Oak goes live</title>
		<link>http://writingit.wordpress.com/2010/01/13/charrington-oak-goes-live/</link>
		<comments>http://writingit.wordpress.com/2010/01/13/charrington-oak-goes-live/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 15:40:34 +0000</pubDate>
		<dc:creator>Kate &#124; WritingIT</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[New business]]></category>
		<category><![CDATA[Charrington Oak]]></category>
		<category><![CDATA[new website]]></category>
		<category><![CDATA[New work]]></category>
		<category><![CDATA[WritingIT]]></category>

		<guid isPermaLink="false">http://writingit.wordpress.com/?p=56</guid>
		<description><![CDATA[Working with the owner of Charrington Oak, I created content for the website from scratch.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writingit.wordpress.com&amp;blog=764526&amp;post=56&amp;subd=writingit&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Kate &#124; WritingIT</media:title>
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		<title>Social media is like word of mouth on steroids</title>
		<link>http://writingit.wordpress.com/2009/11/30/social-media-is-like-word-of-mouth-on-steroids/</link>
		<comments>http://writingit.wordpress.com/2009/11/30/social-media-is-like-word-of-mouth-on-steroids/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 15:38:13 +0000</pubDate>
		<dc:creator>Kate &#124; WritingIT</dc:creator>
				<category><![CDATA[Social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[creating a dialogue]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://writingit.wordpress.com/?p=51</guid>
		<description><![CDATA[This is an easy to understand (phew) slide presentation on what social media is (by Marta Kagan, marketing director). She stresses that in order to be a good communicator, you have to listen first &#8211; and that social marketing is about creating a DIALOGUE, and not just another method of delivering your message. There are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writingit.wordpress.com&amp;blog=764526&amp;post=51&amp;subd=writingit&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Kate &#124; WritingIT</media:title>
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		<title>Make sure your products and services match up to your hype &#8211; listen to your customers!</title>
		<link>http://writingit.wordpress.com/2009/11/30/make-sure-your-products-and-services-match-up-to-your-hype-listen-to-your-customers/</link>
		<comments>http://writingit.wordpress.com/2009/11/30/make-sure-your-products-and-services-match-up-to-your-hype-listen-to-your-customers/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 14:58:36 +0000</pubDate>
		<dc:creator>Kate &#124; WritingIT</dc:creator>
				<category><![CDATA[Social marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://writingit.wordpress.com/?p=45</guid>
		<description><![CDATA[Social marketing - listening to your customers.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writingit.wordpress.com&amp;blog=764526&amp;post=45&amp;subd=writingit&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Kate &#124; WritingIT</media:title>
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		<title>Hurray &#8211; good news about Woolworths!</title>
		<link>http://writingit.wordpress.com/2009/11/24/hurray-good-news-about-woolworths/</link>
		<comments>http://writingit.wordpress.com/2009/11/24/hurray-good-news-about-woolworths/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 18:48:23 +0000</pubDate>
		<dc:creator>Kate &#124; WritingIT</dc:creator>
				<category><![CDATA[Completely unrelated to copywriting]]></category>
		<category><![CDATA[Woolies]]></category>
		<category><![CDATA[Woolworths]]></category>
		<category><![CDATA[woolworths return to the high street]]></category>

		<guid isPermaLink="false">http://writingit.wordpress.com/?p=38</guid>
		<description><![CDATA[Woolworths may return to the high street....<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writingit.wordpress.com&amp;blog=764526&amp;post=38&amp;subd=writingit&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Kate &#124; WritingIT</media:title>
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		<title>Writing for the web</title>
		<link>http://writingit.wordpress.com/2009/11/18/writing-for-the-web/</link>
		<comments>http://writingit.wordpress.com/2009/11/18/writing-for-the-web/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 18:40:21 +0000</pubDate>
		<dc:creator>Kate &#124; WritingIT</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[chunking content]]></category>
		<category><![CDATA[clear]]></category>
		<category><![CDATA[concise language]]></category>
		<category><![CDATA[delivering your message]]></category>
		<category><![CDATA[edit content]]></category>
		<category><![CDATA[how do people read on screen]]></category>
		<category><![CDATA[keeping content visual]]></category>
		<category><![CDATA[read on the web]]></category>
		<category><![CDATA[visual content]]></category>
		<category><![CDATA[writing for the web]]></category>

		<guid isPermaLink="false">http://writingit.wordpress.com/?p=23</guid>
		<description><![CDATA[Some easy tips on how to write clearly and visually for the web. By Kate at WritingIT.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writingit.wordpress.com&amp;blog=764526&amp;post=23&amp;subd=writingit&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Kate &#124; WritingIT</media:title>
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		<title>16 ways to alienate a B2B buyer</title>
		<link>http://writingit.wordpress.com/2009/11/12/16-ways-to-alienate-a-b2b-buyer/</link>
		<comments>http://writingit.wordpress.com/2009/11/12/16-ways-to-alienate-a-b2b-buyer/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 19:07:49 +0000</pubDate>
		<dc:creator>Kate &#124; WritingIT</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[content marketing workbook]]></category>
		<category><![CDATA[write for your audience]]></category>

		<guid isPermaLink="false">http://writingit.wordpress.com/?p=3</guid>
		<description><![CDATA[Writing for your audience - and really thinking about who they are.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writingit.wordpress.com&amp;blog=764526&amp;post=3&amp;subd=writingit&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Kate &#124; WritingIT</media:title>
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